1. Albums be no longer than 42 minutes, 9 tracks.
2. Production must be amazing, but with space, not overlayered, less tracks, more quality, groove and swing. Drums/rhythm are the most crucial thing to concentrate on; diff. between bittersweet and science of silence. [A reference to The Verve and Richard Ashcroft solo]
3. Computers are instruments, not recording aids.
4. Imagery must be classic, colourful and different. Come back in glorious technicolor.
5. Make sure videos and pictures are great before setting release date. And highly original.
6. Always keep mystery. Not many interviews.
7. Groove and swing. Rhythms and sounds must always be as original as possible. Once jon has melody twist it and weird it sonical.
8. Promo/review copies to be on VINYL. Stops copying problem, sounds and looks better. [Ed. Note: My Viva La Vida promo was in CD format]
9. Jacqueline sabriado, ns p c c, face forward.
10. Think about what you do with charity account. Set up something small but really enabling and constructive. Ref j oliver fifteen
via Bumpershine:
i LOVE a (wo)man with a plan!!!...and #6 is a tactic not enough artists/ppl use.
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